About Rahbar Bazaar
Rahbar Bazaar began its journey in 2003 with a simple mission: to bring clarity and insight to the world of market research in Iran. Founded by Afshin Vafadar — with a master’s degree in statistics from the University of Tehran — the company was built on a belief that still guides our work today: when you ask the right questions, you get the answers that lead to better decisions.
At Rahbar Bazaar, we don’t just deliver data.
We help you understand it — and turn it into practical, strategic decisions.
From the beginning, we focused on designing precise questionnaires, selecting the right audiences, and applying sound methodology so every insight stands on solid ground. Over the years, Rahbar Bazaar has grown into one of Iran’s most trusted research firms.
We work with leading domestic and international brands across a wide range of industries. From FMCG and telecom to banking, healthcare, automotive, and other non-FMCG sectors, many top performers rely on Rahbar Bazaar as a long-term research partner — a responsibility we take seriously.
Rahbar Bazaar & Kantar!
What strengthens our work is the balance of local expertise and international standards. As the exclusive representative of Kantar in Iran for almost three years, we conducted more than 50 joint research projects and received hands-on training in world-class methodologies.
Although the affiliation was suspended due to sanctions, the knowledge, tools, and mindset stayed with us, and continue to shape how we design and execute every project today.
We believe research should be:
- Precise, not bloated
- Clear, not complicated
- Transparent, not mysterious
- Collaborative, not one-sided
- And above all, actionable and useful
That’s why we invest in technology and have built our own tools and solutions to support better, faster research outcomes. These include:
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BranZ (brand health assessment)
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Adecta (post-campaign effectiveness with norms and benchmarks)
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Adelink (pre-campaign creative evaluation)
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Poller (mobile & online panel management)
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Atlas (survey design and management platform)
Each of these tools is developed in-house and refined for the realities of the Iranian market; helping our clients work with clarity, consistency, and confidence.
Have a question, an idea, or a project in mind? Reach out, and we’ll get back to you as soon as possible.
