About Rahbar Bazaar
Rahbar Bazaar started its journey back in 2003 — and since then, we’ve grown into one of Iran’s most trusted marketing research companies. What has always guided us is simple: ask the right questions, use the right tools, and deliver insights that lead to smart, confident decisions. Over time, we have embraced new techniques in data management and questionnaire design, always aligned with international research standards.
At Rahbar Bazaar, we don’t just hand over reports.
We work with you to find the meaning in the data and turn it into practical next steps.
We have partnered with brands across a wide range of industries — from FMCG and telecom to banking, healthcare, automotive, and other non-FMCG sectors — helping them better understand their audiences, fine-tune products, and shape stronger strategies.
Rahbar Bazaar & Kantar!
What sets us apart is our balance of local expertise and international standards. As the exclusive representative of Kantar in Iran for almost three years, we conducted more than 50 joint research projects and received hands-on training in world-class methodologies. Although the affiliation was suspended due to sanctions, the knowledge, tools, and mindset stayed with us — and continue to shape how we design and execute every project today.
We believe research should be:
- Precise, not bloated
- Clear, not complicated
- Transparent, not mysterious
- Collaborative, not one-sided
- And above all, actionable and useful
That’s why we invest in technology and have built our own tools and solutions, such as BranZ (brand health assessment), Adecta (post-campaign advertising effectiveness with benchmarks and norms), Adelink (pre-campaign creative evaluation), Poller (panel management platform), and Atlas (survey design and management platform).
Have a question, an idea, or a project in mind? Reach out, and we’ll get back to you as soon as possible.
