BranZ is more than just a brand tracking tool — it’s the result of a rare opportunity: our exclusive two-year affiliation with Kantar, one of the world’s top marketing research firms. During this partnership, our team was formally trained in Kantar’s global methodologies, including the core principles behind the renowned BrandZ model.

When the affiliation ended due to international sanctions, we didn’t lose the value — we built on it. Drawing on the expertise and frameworks we had mastered, we localized and evolved BrandZ into BranZ: a research model uniquely adapted to the realities of the Iranian market.

BranZ gives brands a structured, insightful, and culturally grounded way to:

• Measure their strength and distinctiveness
• Track their position through the brand health funnel
• Understand the emotional and functional forces that drive consumer preference

What BranZ Measures:

Brand Power

How likely are people to choose your brand over others? We measure this through core drivers like difference, salience, and relevance — the forces that shape preference.

Brand Engagement

Beyond recognition, we examine emotional connection. Are people just aware of your brand, or are they attached to it?

Brand Image & Personality

What attributes do people associate with your brand — and how does that perception influence their decisions?

Brand Health Funnel

We track awareness, consideration, trial, and usage to understand your brand’s position across the consumer journey. Where are you gaining traction — and where are you losing people?

Brand Equity

We estimate the intangible value of your brand — its ability to command loyalty, pricing power, and long-term business growth.

Perceived Price

We also explore how your brand’s identity affects price perception — are people willing to pay more for your brand, and why?

Why Use BranZ?

BranZ goes beyond surface-level tracking. It’s designed for marketing leaders who want to quantify brand strength, identify growth levers, and guide strategic decisions — all with research that reflects the cultural and competitive realities of Iran.

Whether you use it as a standalone diagnostic or as part of an ongoing brand tracker, BranZ gives you the structure, depth, and clarity you need to manage your brand with confidence.