A great product can still struggle if it doesn’t show up in the right place, at the right time, in the right way. That’s why understanding your distribution channels — and how your brand performs across them — is essential for driving both sales and visibility.

At Rahbar Bazaar, we offer a complete suite of channel and retail research services shaped by the realities of the Iranian market, where traditional and modern trade often overlap. Our studies help businesses map their distribution networks, evaluate execution in-store, and improve retail presence.

Here’s how we do it:

 

• Retail Audit

We assess your product’s in-store performance up to SKU level — including shelf share, stock levels, Average Retail Sales Price (RSP), and sales volume. Whether it’s in supermarkets, local shops, or pharmacies, we track how your SKUs are placed and sold across retail locations over time, and highlighting data trends that support smarter decisions.

 

• Shelf Audit & Tracking

We evaluate product placement, visibility, and compliance with merchandising standards. This helps you measure execution quality and ensure your in-store strategy matches what’s actually happening on the ground.

 

• Distribution Channel Structure

We analyze the entire flow of goods from manufacturer to consumer — wholesalers, distributors, retailers — to identify inefficiencies, bottlenecks, and areas for optimization. This is especially useful for brands expanding to new regions or formats.

 

• Census Research

Our census studies map out relevant sales points in your category or market. We identify and profile each point of sale to understand your current distribution coverage and highlight untapped opportunities.

 

• Merchandising Effectiveness

We measure how well promotions, in-store displays, and branding materials perform in catching attention and influencing purchase decisions. This includes evaluation of both planned activations and day-to-day brand presence.

 

• Mystery Shopping

We conduct undercover evaluations to test service quality, product knowledge, and the overall customer experience across your retail network. These insights help refine training, service consistency, and in-store engagement.

Your product’s success depends not just on what you sell — but where, how, and how well it shows up.