A strong brand is more than a logo or a slogan — it’s a perception, a feeling, and a reputation built over time. And in competitive markets, understanding how your brand is seen can mean the difference between relevance and invisibility.

At Rahbar Bazaar, we provide a full spectrum of brand research services that help you define, evaluate, and refine your brand’s position in the minds of consumers — and against your competitors.

Whether you’re launching a new brand, refreshing an old one, or simply trying to stay ahead of the curve, we help you answer the big questions:

• What do people associate with your brand?
• How do you compare to competitors?
• Are you seen as innovative, traditional, premium, affordable — or something else entirely?

What Our Brand Research Covers

Brand Identity & Narrative

We assess how well your visual elements, messaging, and tone of voice align with what your audience expects — and how clearly your brand story comes through.

Brand Image & Personality

What traits do people associate with your brand? Is it trusted? Friendly? Bold? We map these attributes to uncover the emotional space your brand occupies.

Competitive Landscape Assessment

We evaluate your brand’s position relative to others in the market — highlighting where you lead, where you lag, and where you can differentiate.

Market Trend Analysis

We track shifts in consumer expectations, category behavior, and cultural signals — helping your brand stay relevant and future-ready.

Brand Innovation Perspective

Is your brand seen as forward-thinking or falling behind? We explore how consumers perceive your appetite for innovation and change.

A Strategic Foundation for Brand Decisions

Our brand research is built for marketers who need clarity — not just on how their brand is performing today, but where it should go tomorrow. Every project combines qualitative exploration and quantitative validation, so you can move forward with both insight and confidence.

If you’re looking to go even deeper into brand equity, brand health, or structured brand tracking, take a look at our proprietary model:
BranZ — developed as a result of our two-year official affiliation with Kantar, one of the world’s leading research companies. We were trained in their global best practices, including the BrandZ framework, and although the affiliation ended due to sanctions, the knowledge and standards stayed with us. We then localized and expanded those foundations to create a model tailored to the Iranian market.

Understanding how your brand is seen is the first step toward shaping how it’s remembered — and how it grows.