Once your campaign is out in the world, the question shifts from “Will it work?” to “Did it work?”
That’s where Adecta comes in.

Adecta is Rahbar Bazaar’s dedicated solution for evaluating advertising during or after a campaign. It helps brands understand not just what people saw — but what they remembered, how they felt, and whether it changed anything.

Whether your ad ran on TV, digital, print, or in-store, Adecta captures the audience’s real experience — and translates it into insights you can use to improve future campaigns or make mid-flight adjustments.

What Adecta Measures:

• Ad Recall – Do people remember seeing your ad?
• Brand Linkage – Do they know who the ad was for?
• Message Clarity – Was the main idea understood?
• Emotional Impact – What did they feel?
• Effectiveness Drivers – What worked, what didn’t, and why?
• Purchase Intent / Attitude Shift – Did the ad influence how they feel about your brand?

Tools We Use

Adecta blends traditional campaign evaluation with modern tools to dig deeper:

• Quantitative Surveys – For reach, clarity, memorability, and impact
• Facial Coding – To assess the real emotional journey of the viewer
• Benchmarking – Compare your results against industry norms and category-specific standards

Why Use Adecta?

You invested in the campaign. You reached your audience. But did the message land? Did it help your brand? Or was it just noise?

Adecta helps you close the feedback loop, revealing how real consumers experienced your campaign and what impact it truly had. These insights help:

• Guide future creative decisions
• Justify marketing spend with real evidence
• Identify key success drivers for your brand and category

Once the campaign ends, the real question begins: what did it leave behind? Adecta gives you the answers.