Great products don’t just happen — they’re built on insight, tested with real people, and refined before they ever hit the shelf. Whether you’re launching a new concept or optimizing an existing product, our product research solutions help you reduce risk, sharpen appeal, and improve performance.

At Rahbar Bazaar, we support product innovation at every stage — from idea screening to post-launch evaluation — across a wide range of categories:

• FMCG: food, beverages, personal care
• Durables: home appliances, electronics, automobiles
• Services: telecom, banking, insurance
• Pharmaceuticals: medications, medical devices, healthcare services

We offer a full suite of product research techniques tailored to the needs of marketing and R&D teams:

Concept Testing

Before you invest in development, we evaluate whether your idea resonates. Is it clear? Is it desirable? Is it worth building?

We also offer co-creation approaches, combining the mindset of everyday consumers with your team’s expertise to shape or generate new concepts that are both commercially viable and intuitively accepted by the public.

Product & Sensory Testing

We gather real consumer feedback on taste, texture, usability, or performance — helping you fine-tune your product until it delivers the right experience.

We also use specialized techniques to identify which specific features may be weakening consumer acceptance, and draw on a large internal database of benchmarks to tell you how your product compares to expected norms for similar items.

Package Testing

Your packaging is your first impression. We assess its design, messaging, functionality, and shelf impact to make sure it grabs attention and communicates effectively.

Competitive Benchmarking

See how your product stacks up against competitors — not just on features, but on emotional appeal, clarity, and consumer preference.

Consumer Perception Analysis

We go beyond usage and explore how people feel about your product. What associations do they have? What signals trust or quality?

Price Sensitivity Testing

Using advanced tools like Van Westendorp, Gabor-Granger, and Conjoint Analysis, we help you identify the right price point — one that balances profitability with consumer willingness to pay.

Whether you’re in the early planning phase or refining a hero SKU before scale-up, our product research helps you make smart, informed decisions — with your market in mind, not just your assumptions.