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Market Research Services

Desk Research

Information is easier to access than ever, yet finding information you can trust is harder. Our specialists find, synthesise and analyse reliable secondary data.

At a glance
MethodPhysical and digital sources
TimingFaster than field research
OutputSynthesis and analysis report
Introduction

Why desk research?

Companies once spent hours in libraries looking for secondary data. The internet has made access easier, but the sheer number of sources and their uncertain quality make reliable information hard to reach in a different way. The confidential stance many Iranian organisations take on data makes the task harder still.

Our specialists know up-to-date search techniques and, with the necessary permissions, gather, summarise and analyse the information you need from physical and digital sources, in line with your business goals.

Objectives

What do we measure?

Physical desk researchWhat secondary data exists in libraries and physical archives?
Digital desk researchWhat has been published on websites, social media and other digital sources?
News monitoringWhat is the media saying about your product, your brand and your competitors?
Market size and trendsHow big is your market, and where is it heading?
Key questions

Which questions do we answer?

How big is this category's market in Iran?
What have our main competitors done over the past year?
Which laws and regulations affect our market?
What do we already know before starting field research?
Methods

Methods and tools

Secondary data collectionNews and media monitoringCompetitor analysisMarket sizingSynthesis and management analysis
Our experience

Industries we have worked in

FMCG
Banking
Insurance
Pharma & health
Automotive
Telecom & technology
Home appliances
Retail
Sample output

A look at our reports

Our reports are more than data: they are solution-driven and arrive at clear recommendations for your decision.

Market size trend
Estimated market value over five years · sample data
20222023202420252026
Recommendation: market growth is accelerating; this is a good time to add capacity.
Sample · Rahbar Bazaar
Share of news coverage
Number of news items in one quarter · sample data
YouComp. 1Comp. 2Comp. 3
Recommendation: your media presence trails the main competitor; step up PR.
Sample · Rahbar Bazaar
To see what we can do and to view full sample reports, get in touch with us.
Contact us

Would you like us to run this research for your business?

Tell us about the decision ahead of you; our team will design the research path with you.

FAQ

Frequently asked questions

Which sources does desk research use?
When is desk research enough on its own?
Do you also study markets outside Iran?
What do we receive at the end of the project?
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