Understanding your target audience isn’t just about demographics — it’s about behavior, mindset, and the deeper motivations behind every choice. At Rahbar Bazaar, we go beyond age and income to map how people live, what they value, and how they interact with brands across touchpoints.

Our audience research spans both the general population and current or potential consumers, using tailored methodologies to help you refine your segmentation, positioning, and strategy.

 

Lifestyle & Media Habits

We study people’s routines, interests, and media consumption — how they spend their time, what they read or watch, and what matters most to them. These insights help brands connect with real people in meaningful ways and fine-tune communication strategies to match audience behavior.

 

Competitive Analysis

We explore how consumers perceive and interact with competing brands — identifying who wins, who loses, and why. This helps you benchmark your performance and discover where you stand in your category.

 

Usage and Attitude (U&A)

What are people using? How often? Why that brand and not another? We uncover patterns in usage, switching habits, and emotional or rational attitudes that drive purchase decisions — and what might shift them.

 

Experience & Retention

We evaluate satisfaction, expectations, and loyalty. What makes someone stay with a brand? What drives them to leave? Our insights help businesses improve customer experience and reduce churn by addressing both functional and emotional drivers.

 

Net Promoter Score (NPS)

We include NPS to assess brand advocacy — how likely your customers are to recommend your brand and why. Combined with qualitative input, it offers a clear picture of consumer loyalty and word-of-mouth potential.

 

Brand Switch Behavior

When consumers switch brands, we dig into what triggered the change. Was it price? Availability? A poor experience? This allows you to develop better retention strategies — or take advantage of competitors’ weaknesses.

 

From broad lifestyle insights to brand-specific behavioral tracking, our Target Audience research gives you the tools to truly understand the people you serve — not just as buyers, but as human beings.