IntroductionWhy media research?
With the very high cost of some classic media and the growth of digital media in Iran and around the world, the way budgets are split between the two has changed in most marketing plans.
Rahbar Bazaar has carried out many studies in this field, both independently and in partnership with Kantar, one of the most important being the global Connected Life study.
ObjectivesWhat do we measure?
Audience profilingWhich groups make up each medium's audience?
Media behaviourHow much and how do different consumer groups, and even trade partners, use each medium?
Media overlapHow much do classic and digital media overlap in each audience group?
Cost per audienceWhat are the CPT and CPP of each medium for reaching your audience?
Which questions do we answer?
How should we split our budget between TV and social media?
Which media does our target audience use the most?
Which medium reaches the most of our audience for the least money?
At which times and on which channels is our message seen?
Methods and tools
Media consumption studiesAudience measurementMedia overlap analysisCPT and CPP calculationOnline surveys with Poller
Our experienceIndustries we have worked in
FMCG
Banking
Insurance
Telecom & technology
Automotive
Dairy
Juices & beverages
Home appliances
A look at our reports
Our reports are more than data: they are solution-driven and arrive at clear recommendations for your decision.
Where is your audience?
Daily use of each medium by the target group · sample data
TVInstagramTelegramBillboardRadio
Recommendation: increase the digital share of the media mix for this group.
Sample · Rahbar BazaarCost to reach 1,000 people
CPT by medium · sample data
TVInstagramTelegramBillboard
Recommendation: Telegram is the cheapest way to reach this audience.
Sample · Rahbar BazaarTo see what we can do and to view full sample reports, get in touch with us.
Contact usWould you like us to run this research for your business?
Tell us about the decision ahead of you; our team will design the research path with you.
Frequently asked questions
Which media audiences do you measure?
Are digital media and social networks included?
How do the results help our media planning?
How up to date is the data?
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