Pricing isn’t just about covering costs or keeping up with competitors — it’s about understanding how your customers think, feel, and decide. The right price can unlock market share, maximize profit, or build brand loyalty. The wrong price can do the opposite.

At Rahbar Bazaar, we utilize advanced statistical tools and proven pricing models to help businesses find their ideal price points — the ones that make sense both financially and psychologically.

Whether you’re launching a new product, entering a new market, or trying to reposition your offering, our pricing research gives you the clarity to move forward with confidence.

Some of the Methodologies We Use:

We adapt each pricing study to the product, category, and business goal. Some of the commonly used models include:

• Van Westendorp Price Sensitivity Meter
  Understand acceptable price ranges and psychological thresholds — where a product starts to feel too expensive or too cheap.
• Gabor-Granger Model
  Measure how likely consumers are to purchase at various price points — and identify the price that balances demand with revenue.
• Conjoint Analysis
  Dive deeper into how consumers weigh price against other features or benefits — perfect for complex or competitive markets.

We also use conjoint to estimate share of preference for different product configurations — including new or hypothetical products that have not yet entered the market.

Tools We Use

Our research team designs pricing studies using advanced tools like SPSS and Sawtooth, allowing us to create custom simulators and models that reflect real-world market dynamics.

What You Get

• Optimal Price Point
  The sweet spot where value meets volume — whether your goal is profit, penetration, or positioning.
• Price Sensitivity & Elasticity Analysis
  See how price changes affect demand, and where the tipping points are.
• Predicted Profit Modeling
  Simulate different pricing scenarios and estimate revenue outcomes before making a move.
• Competitive Pricing Analysis
  Understand how your pricing stacks up against competitors, and where you have room to maneuver.
• Brand Influence on Price Perception
  Measure how your brand’s reputation affects customers’ willingness to pay.
• Market Pricing Trends
  Track how prices are evolving over time — and how to stay ahead of the curve.

Whether you’re pricing an everyday product or a premium service, we’ll help you move from guesswork to strategy — and find the number that works for both you and your customers.