Qualitative

Qualitative Research accounts for 15% of the global market research in comparison with Quantitative Research representing 71% of the total worldwide research spend (Global Market Research 2017, An ESOMAR Industry Report). In Rahbar Bazaar, this proportion is roughly 30% and 70% respectively, which indicates the high performance of Rahbar Bazaar’s Qualitative Research team and altering the global proportion.

The clients’ trust in analyses given by the company’s qualitative department and their frequent requests for qualitative projects have enabled the team to do a considerable number of qualitative research projects annually, while meeting and maintaining the international quality standards. Conducting more than 350 FGDs, 200 In-Depth Interviews, and 200 In-Home Visits in 2017 proves the team’s capabilities.


Methods