Methods

Our Methods

 

Qualitative and Quantitative research methods have always been known in marketing research methodology. Our marketing research experts use both methods in our qualitative and quantitative departments.


Quantitative Method Quantitative Method

Our quantitative department is capable of running large projects in a limited time while maintaining Kantar international standards. Our team can carry out complicated statistical analyses, such as Conjoint Analysis, and process and provide eye-catching reports. Read More


Qualitative Method Qualitative Method

The clients' trust in analyses given by the company’s qualitative department and their constant demand for qualitative projects have enabled us to conduct a considerable number of qualitative research projects annually. Read More