Distribution Channel Study

As a bridge between the consumer and producer, a distribution channel can play a key role in marketing and sales. A detailed knowledge of interactions between consumers and producers can have a desirable effect on developing target markets of brands. The fact that Iran’s market structure is both traditional and modern doubles the importance of Distribution Channel Study. Having a variety of experiences, from conducting censuses in different points of sale to in-depth and structured interviews with retailers, wholesalers, distributors, and other involved roles, Rahbar Bazaar has a high capacity to provide this service to its customers.

The company’s clients of this service:

  • MCI (Mobile Telecommunication of Iran): the first and largest mobile operator in Iran
  • Kalleh: an Iranian dairy, food and drink company
  • Unilever: British-Dutch transnational consumer goods company
  • Entekhab Industrial Group

The company’s clients in B2B Studies:

  • MCI (Mobile Telecommunication of Iran): the first and largest mobile operator in Iran
  • Henkel: a German chemical and consumer goods company
  • Bank Sepah: the first Iranian bank
  • Tejarat: an Iranian bank
  • Noritazeh: a glassware Co.
  • Sütaş: a Turkish dairy products company
  • Abzarsara
  • Ava General

Consumer Study