Distribution Channel Study

As a bridge between the consumers and producers, a distribution channel can play a key role in marketing and sales. A detailed knowledge of interactions between consumers and producers can have a desirable effect on developing target markets of brands. The fact that Iran’s market structure is both traditional and modern doubles the importance of Distribution Channel Study. Having a variety of experiences, from conducting censuses in different points of sale to in-depth and structured interviews with retailers, wholesalers, distributors, and other involved roles, Rahbar Bazaar has a high capacity to provide this service to its customers.

The company’s clients of distribution channel study:

  • MCI (Mobile Telecommunication of Iran): the first and largest mobile operator in Iran
  • Kalleh: an Iranian dairy, food and drink company
  • Unilever: British-Dutch transnational consumer goods company
  • Entekhab Industrial Group: the largest manufacturer of home appliances

The company’s clients in B2B studies:

  • MCI (Mobile Telecommunication of Iran): the first and largest mobile operator in Iran
  • Henkel: a German chemical and consumer goods company
  • Bank Sepah: the first Iranian bank
  • Tejarat Bank: an Iranian bank
  • Noritazeh: a glassware Co.
  • Sütaş: a Turkish dairy products company
  • Abzarsara: Sales representative of industrial tools
  • Ava General: the largest commercial center in HVAC and affiliated industry

Distribution Channel Study
Distribution Channel Study