Consumer Study

Who are the consumers of your product? What’s the market size for your product? What’s your consumers’ approach to your product? How satisfied are your consumers with your product?

One of the most common studies in Rahabar Bazaar is Consumer Study. In these studies most quantitative methods and qualitative methods are adopted. Rahbar Bazaar has proper facilities and equipment for all quantitative methods and qualitative methods. On average, more than 300000 interviews with consumers are annually conducted in Rahbar Bazaar. These interviews are done in Tehran, big cities, and many other towns and villages in Iran.

The company’s clients of consumer study:

  • MCI (Mobile Telecommunication Company of Iran): the first and largest mobile operator in Iran
  • Iran Hyperstar (Iranian subsidiary of French multinational retailer Carrefour): the largest retail chain store
  • Digikala: a retail online shopping, the largest e-commerce startup in Iran
  • Unilever, Henkel & Hayat Kimya: pioneers in chemical and consumer goods industry
  • Kalleh & Pegah: pioneers in diary industry in Iran and in the region
  • Butane, LG & Bosch: pioneers in home appliances and HVAC industry
  • Renault & Persia Khodro: active in automobile industry
  • Tejarat, Mellat & Sepah Banks: pioneers in Iran’s banking industry
  • Sheypoor: an active startup in secondhand goods online shopping
  • Snapp: the first and largest online ride-hailing company in Iran
  • Cenan Bakery: an industrial producer of bread in Iran
  • Entekhab Industrial Group: the largest manufacturer of home appliances

The company’s clients of satisfaction study:

  • MCI (Mobile Telecommunication Company of Iran): the first and largest mobile operator in Iran
  • Iran Hyperstar (Iranian subsidiary of French multinational retailer Carrefour): the largest retail chain store

Rahbar Bazaar clients of market segmentation and customer profiling services:

  • MCI (Mobile Telecommunication Company of Iran): the first and largest mobile operator in Iran
  • Iran Hyperstar (Iranian subsidiary of French multinational retailer Carrefour): the largest retail chain store
  • Sepah Bank: the first Iranian bank
  • Unilever: a British-Dutch transnational consumer goods company
  • Digikala: a retail online shopping, the largest e-commerce startup in Iran
  • Margarine: the first producer of herbaceous oil in Iran

Consumer Study
Consumer Study