Ehsan Attar

January 16, 2019
Brand Health Index

Understanding Brand Health Index

Brand Health Tracking technique, is now becoming a board-room agenda in Iranian brands. Among Marketing research companies in Iran, a few firms have this knowledge to […]
January 15, 2019
Market Share

Market Share – A Conceptual Overview

Companies always have the challenge to understand what their competitors do in the market. To figure this out, companies try to evaluate an index which is […]