Product research is carried out throughout a product’s life, focusing on customers’ real needs and desires. It is essential for marketers to understand exactly how products’ features meet customers’ needs. Product research aims to save time, capital and effort before launching a new product and help businesses achieve competitive advantages. No matter what kind of product it is, product research boosts businesses’ chance of success.

Product research can be carried out in different forms including:

Packaging Test

Concept Test

Product/Taste Test

Product Features

Product Advocacy