A set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. Good marketing tactics typically result in substantial customer satisfaction while facilitating the business in focusing its limited financial resources in the most efficient manner to maximize the effective promotion of its products.
What is the difference between strategy and tactics?
Tactics are highly practical things you will do every day. Writing blog posts, sending tweets, replying to emails, outreach to bloggers, changing page titles and appointments you make/attend etc.
Strategy is a strong overarching vision, intended to fulfill your predetermined goals and objectives. Strategy is the plan that ensures all your day to day activities (tactics) contribute to your monthly, quarterly and annual business goals.