Market strategies are the result of a careful market analysis. A market analysis forces the organizations to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned
in order to garner its share of sales. A market analysis also help to establish pricing, distribution, and promotional strategies that will allow the company to become profitable within a competitive environment. In addition, it provides an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future of your business.