How do you select the proper media to communicate with your audience? Or which media are mainly used by your audience? In which group is co-coverage of the digital and classic media more? And how can you specify the coverage, CPT (Cost Per Thousands), and other metrics for each medium?
Due to vast expenses of the classic media and the rapid growth of the digital media in the world and Iran, the balance between these two has altered compared to the past. Rahbar Bazaar has worked on various studies on the mentioned problem both independently and in collaboration with Kantar. One of the most important of these studies is Connected Life.
The company’s clients of media study:
- Unilever: a British-Dutch transnational consumer goods company
- Ava General: the largest commercial center in HVAC and affiliated industry