Articles

February 17, 2019
market research

STORY OF MARKET RESEARCH-PART 1- UP TO 1900

Marketing research is “the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define […]
January 16, 2019
Brand Health Index

Understanding Brand Health Index

Brand Health Tracking technique, is now becoming a board-room agenda in Iranian brands. Among Marketing research companies in Iran, a few firms have this knowledge to […]
January 15, 2019
Market Share

Market Share – A Conceptual Overview

Companies always have the challenge to understand what their competitors do in the market. To figure this out, companies try to evaluate an index which is […]
January 15, 2019
Brand Health Tracking

Brand Health Tracking

Do you want to know the performance of your brand? Discover its strengths and weaknesses? Understand your place in the market compared to competitors? These are […]
January 15, 2019
Retail Audit

Practical Retail Audit Steps to Obtain Valuable Market Insight

Every business, in its life time, needs a plan to seek the market. At the early stage, after evaluating and developing their idea, they may focus […]