Distribution channel is a system through which products are conveyed from manufacturers to wholesalers, retailers and end users. The advantage of such channel and intermediary organizations is to deliver products to final customers at the right time and place. Channel research may be categorized into the circulation market survey and retail market survey, according to the commodity circulation order.
Different types of channel research are:
Census Of The Universe
Retailers and Wholesaler
Potential Distribution Channels
Distribution Channels Evaluation