The reason why consumers prefer some brands over others might be rooted in advertising campaigns. Advertisements make a consumer informed of a need which can be met by a specific product. Because of all theses, advertising research is conducted to examine efficiency of a particular ad or advertising in general. Our CAPI (Computer Assisted Personal Interviewing) facilities and tablet usage for such studies enable us to test any kind of visual materials such as testing dynamic visuals, clips, and communicating materials, and also allow to have more accurate and enhanced quality fieldworks. The objective of such research is to boost brand awareness and revenues through reaching target groups in a more effective way.

 

Rahbar Bazaar offers following services in this field:

Advertisement Effectiveness

Copy Test (pre-testing)

Content Analysis

Concept Test