The 4P’s, often referred to as the marketing mix, are all constrained by internal and external factors in the overall environment. The categories that can be controlled in the marketing of a good or service: Product,Place, Price
and Promotion. Designs made in the “product” component determine the name, design and packaging of the
good. “Price” involves the cost of the good and if volume or seasonal discounts will be offered. “Place” decisions outline where the product will be sold and how it will be delivered to the market. “Promotion” involves advertising, public relations and promotional strategy. With being involved and executing various marketing research projects, our marketing consultancy team is able to provide useful analysis regarding each components of the “marketing mix” used in marketing tactics and strategies.